Pricing and Positioning Like a Pro

Pricing your home is one of the most important and trickiest parts of selling. Set it too high and you risk scaring away buyers. Set it too low and you leave money on the table. In this post, we’ll look at how to position your home smartly so it stands out in your market, sparks excitement, and sells for the best possible price.

1. Price it Right From the Start – Overpricing can stall your listing and make buyers question value.

2. Understand “Days on Market” Psychology – Homes sitting too long look suspicious — even if they’re wonderful.

3. Buyers Shop by Comparison – They’ll compare your home to others in their price range, so make sure yours stands out for value.

4. Don’t Chase the Market Down – Price corrections later rarely catch up. Set the right price at the start.

5. Leave Room for Negotiation, but Not Too Much – Smart pricing allows for flexibility without scaring off serious buyers.

6. Know the Power of a Price Drop Announcement – A strategic reduction can breathe new life into a stale listing.

7. Appraisers Don’t Care About Your Memories – Price based on market data, not sentiment.

   
   

When your home is priced and positioned correctly, buyers notice and they act fast. The key is to blend strategy with realistic expectations, using data and market trends to guide your decisions. In our next post, we’ll talk about how to market your home creatively so it gets the attention it deserves.